Welcome to embrace virtues


We all want our kids to fulfil their true potential.

Embrace Virtues products and resources help bring out the best in our kids by assisting

them to become respectful, peaceful, cooperative, helpful, considerate, confident and reliable



Set of 26 Virtues Cards with handy hemp draw string pouch

26 exquisite Virtues Cards - perfect gift for anyone $30

Baby's Prayer Book in case - perfect new born or Baby Naming gift $25






Character education bringing out the best in our children

Character education bringing out the best in our children $55 for set of 26


Safe, organic hemp natural soother for new baby $35


New product release

“Seeds of Character”  wall chart has 26 virtues on background of our beautiful Virtues Tree illustration.  The wall chart is a handy reference of the virtues and a daily reminder of our inherent worth, and  comes with top and bottom plastic poster  hanger


Price $30


"Seeds of Character" wall chart

"Seeds of Character" wall chart for handy reference and daily reminder of our virtues





Product of the month


“Wise Kids use Virtues” booklet by Di James is our free gift to you this month with purchase of a set of 26 Large Character Strength Cards in a handy draw string hemp bag.  ”Wise Kids use Virtues” will provide all you need to know to start virtues education with your family or class today.





Character Strength Cards with handy hemp draw string pouch

Character Strength Cards with handy hemp draw string pouch

Wise Kids use Virtues - quick access to start character education




























Writing blogs about integrating virtues into family life



blog about character development of children and simple ways to introduce virtues into family and school life.

To read my latest blogs just click on the photos below:





Raising children with reverence

Raising children with reverence

Can Positive Affirmations be the key to inner peace and happiness?

Can Positive Affirmations be the key to inner peace and happiness?

Love is a Special Way of Feeling

Mummy what can we get for my teacher for Christmas?













In this video founder and creator Di James speaks about unlocking the potential of children through the use of virtues.





All my life I have strived to find something different, original and meaningful to gift my friends or family when someone is having a baby.  But I always found I reverted to the predictable – until I found embrace!  Now I don’t look anywhere else to find the perfect gift with lasting value. Thank you embrace

Florence Harrod Manly, NSW Australia




To watch a video describing the purpose and passion behind the Baby’s First Year Gift Set click on the image below:




The embrace Network

embrace virtues works within a socially-conscious networking model, connecting and collaborating with individuals and organisations to give back locally, nationally and globally with a focus on purpose beyond profit.  Join us by becoming a friend.


embrace stockists are an important link in this network of services to children, families and communities and in the sharing of benefits from virtues-based products.


If you are a retailer or would like to become a distributer and wish to know more about stocking embrace virtues gifts and resources please contact us.



Visit our stockists page for more locations to see and touch the embrace virtues range.



Become a friend of embrace virtues

Join the embrace virtues mailing list and receive a free Sound of Virtues download - our gift to welcome you to the embrace virtues community



Flexibility is being open to change…